The "golden balls" offer a sign of hope to Wall Street traders
The article itself comments on this further:
""" Now its more private parts are rubbed for a bit of a change in fortune. You can imagine they are looking pretty shiny at the moment."""
Indeed, it looks like this has been going on for a while, albeit mostly from tourists. If you want pictures, check http://www.wallstreetfighter.com/2006/12/raping-wallstreet-bull.html
For a video, seehttp://gemssty.com/2007/01/01/wall-street-bull-with-golden-balls%E2%84%A2/